From highlighting to gray coverage and everything in between, one thing is certain — the most beautiful results require technique, but more importantly, exceptional colour and the best products to maintain the condition of the hair.
L'Oréal Professionnel began with hair colour and it remains its passion. Spanning all colour categories, including permanent, demi-permanent, and lighteners, their products are infused with great innovations that offer equaled performance, flexibility, creativity, and results - always with ultimate respect for the integrity of the hair.
Unlike other permanent hair colours that contain ammonia, INOA uses the power of oil to maximize the effectiveness of the hair coloring process. The usage of this breakthrough no-ammonia and no-odor technology makes it possible for INOA to deliver infinite color power, optimal scalp comfort, coverage of up to 100% white hair, 50% more shine, and 6 weeks of hydration and nutrition.
You can unleash your creativity with two complementary demi-permanent hair colour lines offered by L'Oréal Professionnel. They provide maximum flexibility, creativity, and freedom. DIA Light and DIA Richesse offer quick, predictable and customized results with rich tones, incredible shine, and no ammonia.